RE/MAX began in 1973 in Denver, Colorado, when Dave Liniger and Gail Main founded the business with an agent-centered model for real estate. The company operates real estate brokerage franchising and mortgage-related services, with segments that include the RE/MAX brand, Motto Mortgage, and wemlo software and processing services. RE/MAX serves residential, commercial, and luxury real estate through a broad franchise network with a significant market presence in the U.S. and abroad.