RE/MAX began in 1973 as a Denver-based real estate franchise founded by Dave and Gail Liniger, building a business model centered on independent agents and brokerage ownership. The company now franchises real estate brokerages under the RE/MAX brand, supports mortgage brokerages in the United States through Motto Mortgage, and provides ancillary products and services for its networks. RE/MAX describes a broad international presence and a large network of affiliated agents and offices, with technology, education, and marketing supporting the franchise system. The company also offers consumer-facing tools for buying, selling, property listings, home values, and agent search.