Choice Hotels International began as a marketing cooperative formed by Florida motor court owners in 1939 and later developed into a hotel franchisor with a broad portfolio of lodging brands. The company serves travelers through hotel offerings in the upscale, midscale, extended-stay and economy segments, supporting business and leisure travel across a substantial U.S. and international presence. Choice Hotels International manages a family of brands that spans different service levels and property types, with its business centered on franchising and brand management in the hospitality sector.