SERHANT. began in 2020 as a real estate brokerage founded by Ryan Serhant after a decade leading a prominent New York City sales team. SERHANT. combines brokerage, media, education, and proprietary technology, with services that span home search, agent support, property marketing, and content production. The company works across residential real estate and new development, serving buyers, sellers, developers, and agents through a branded platform built around digital reach and marketing. Over time, SERHANT. has expanded beyond its original New York base into additional U.S. markets while maintaining a focus on brokerage services and media-driven real estate promotion.