Wayfair is an online home goods retailer founded in 2002 by Niraj Shah and Steve Conine. The company began as a collection of niche e-commerce sites before unifying under the Wayfair name and expanding its product assortment and brand portfolio. Headquartered in Boston, the organization focuses on selling furniture, décor, appliances, and home improvement items through a digital-first platform. Over time, Wayfair introduced additional specialty brands, including Joss & Main, AllModern, Birch Lane, and Perigold, aimed at offering curated shopping experiences for different style preferences. The business operates primarily as an e-commerce entity with supporting offices, technology centers, and logistics hubs across North America and international markets. In addition to its retail offerings, Wayfair has developed proprietary programs and tools intended to streamline product discovery and supplier connections.
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