The success of Willis Allen Real Estate hinges not only on their history and local expertise, but also on their cutting edge marketing program. They were one of the first San Diego real estate companies to have a website and to “go global” with their marketing and advertising. They continue to innovate with a staff dedicated to the latest real estate tools for the Internet and social media. While many things have changed since they sold their first home 104 years ago, Willis Allen Real Estate’s foundation has stood the test of time. In May 2013, they were awarded the Exclusive Affiliate status of Christie’s International Real Estate. This affiliation, in conjunction with Luxury Portfolio International, solidifies their position as the unrivaled leader in San Diego’s luxury real estate market.