Introducing Buy Now: The Investors' Guide

Purchase properties quickly through streamlined transactions, with a transparent price upfront.
A professional commercial real estate investor in business attire standing in a modern office setting, looking at information on his smartphone. The image represents the target audience for LoopNet's Buy Now feature.

We're excited to introduce Buy Now, a new feature that gives investors like you exclusive access to listings and the ability to secure deals instantly-without the uncertainty of auction-style bidding.

Purchase properties quickly through these streamlined transactions, with transparent pricing so you'll know exactly what you'll pay upfront.

Available exclusively for all auction listings on LoopNet, Buy Now lets you bypass the competition, take properties off the market, and reduce delays in closing.

How Buy Now Works

Buy Now allows you to skip the auction process and instantly secure commercial properties through a fast, safe, and secure method.

Simply log into your LoopNet account, sign the confidentiality agreement, and review the property's due diligence, just as in a traditional auction process.

Then, click the "BUY NOW" button, link the proof of funds, and complete the transaction in just 10 minutes to secure the deal.

What are the Benefits of Buy Now?

  • Instant Purchases. An even faster alternative to our auctions, you can now buy properties instantly, securing deals more quickly and with less hassle.
  • Transparent Pricing. Know exactly what you can expect to pay before you click the button.
  • No Bidding Wars. Avoid competition, allowing you to focus on the properties that matter most to you.
  • Streamlined Transactions. Reduce paperwork and close deals even quicker with a simplified process.
  • Access to LoopNet's marketplace. Browse a wide range of properties and investment options, all in one place.

How to Use Buy Now

1. Log in to your LoopNet account

An open login popup window with fields for email login and options to connect with Google, Facebook, or LinkedIn.

You must have a LoopNet account to purchase a Buy Now property.

 

2. Sign the Confidentiality Agreement (CA) and view the property's due diligence.

Confidentiality agreement popup dialog in the foreground asking 'Do you agree to our standard confidentiality agreement?' There's a checked checkbox indicating 'I have read and agree to the Confidentiality Agreement' with a red 'I Agree' button below.

You can find this on the property's listing page. Once you've signed the CA, you'll be able to see the Buy Now price and the Buy Now end time.

 

3. Click the Buy Now button on your chosen property's listing page.

Screenshot of the LoopNet property listing page for Yachtsman Resort at 1304 & 1404 N Ocean Blvd in Myrtle Beach, SC. The image shows a full view of the oceanfront hotel property from two angles - a side view showing the blue-glass hotel tower with a ferris wheel visible in the distance, and an aerial beach view showing the hotel's relationship to the shoreline and pier. A blue notification banner at the top displays 'BUY NOW ENDS IN 02H 18M 35S, $15,000,000' indicating the Buy Now feature is active for this property. The listing shows a standard auction price of $4,100,000 with auction date February 25, 2025, and includes 'View Documents' and 'BUY NOW' buttons in the header. A small profile photo of Marc Mandel appears in the bottom right.

You must be logged into your LoopNet account, registered, and approved to bid on the property.

 

4. Securely link your bank account via Stripe to verify your proof of funds.

Screenshot of the LoopNet Buy Now proof of funds verification page. At the top, there's a countdown timer showing 'TIME TO COMPLETE AGREEMENT: 06 MIN 54 SEC' with LoopNet and CoStar logos. A progress bar shows the user is on step 2 (Proof of Funds) of a 5-step process. A popup window displays 'Select your bank' with logos of major banks including PNC, Wells Fargo, Chase, USAA, NFCU, Citibank, and Capital One. The main page explains proof of funds requirements, including that buyers must link at least one account via Stripe with funds equal to or greater than the starting bid, and total funds must exceed the Buy Now price. The page shows manually uploaded proof of funds with two approved documents: a Bank of America line of credit ($6,000,000.00, expiring 10/31/2024) and a Wells Fargo checking account ($1,000,000.00, expiring 01/17/2024), with a total approved proof of funds subtotal of $7,000,000.00.

Your proof of funds must be equal to or exceed the Buy Now price.

 

5. Complete your transaction within 10 minutes to secure the deal.

Screenshot of the LoopNet Buy Now purchase and sale agreement (PSA) review page. At the top is a countdown timer showing 'TIME TO COMPLETE AGREEMENT: 06 MIN 54 SEC' with LoopNet and CoStar logos. A progress bar indicates the user is on step 4 (Purchase & Sale Agreement) of a 5-step process, with steps 1-3 (Terms & Conditions, Proof of Funds, and Signatory Details) already completed. The main section shows a DocuSign interface displaying the Purchase and Sale Agreement with Joint Closing Instructions. The document shows details including a seller (JTM 35 & Partners LLC), a buyer named Reedfield Washington, purchase price of $25,500,000 plus a Tech Transaction Fee of $127,500, an earnest money deposit of $1,000,000, property address at 1304 & 1404 N Ocean Blvd, Myrtle Beach, SC, and closing date set at 30 calendar days after the effective date. The interface includes 'FINISH' and 'OTHER ACTIONS' buttons at the top and a 'CANCEL' button at the bottom.

If you have a problem or exit the buying process during your 10-minute window, you can click the Buy Now button on the LDP to return to the buying process.

 

Frequently Asked Questions

Will every property be available to Buy Now?

Buy Now will only be enabled on certain properties. You will see a Buy Now button on the property's listing page if this option is available.

When will I find out if a property I'm interested in is available to Buy Now?

A "Buy Now" button will appear on the property's listing page. Additionally, if you've signed a Confidentiality Agreement (CA) for that property, you'll receive an email notification when the property becomes available for immediate purchase.

When is the deadline to purchase a Buy Now property?

Buy Now will end at 5pm PT on the Monday a week prior to the original auction date.

Where can I see the Buy Now price?

Once you've signed the Confidentiality Agreement (CA), the Buy Now price will appear on the banner of the property listing page, along with the Buy Now end time.

Why did the Buy Now price change?

The Buy Now price may change during the Buy Now period. The price will only ever change to a lower amount.

Why can't I click the Buy Now button?

To click the Buy Now button, you must be logged into your LoopNet account, registered, and approved to bid on the property. You also cannot click on the button if anyone else is going through the buying process.

Are there any requirements for my Proof of Funds balance?

Your Stripe proof of funds must be equal to or greater than the starting bid price of the listing, and your total proof of funds must meet or exceed the Buy Now price.

Why do I only have ten minutes?

We want to ensure that everyone has an equal opportunity to purchase Buy Now properties. The countdown clock will not begin until you accept the terms and conditions. If you have a problem or exit the buying process during your 10 minute window, you can click the Buy Now button on the LDP to return to the buying process. You can enter the buying process 3 times in total.

Can I manually upload proof of funds documents instead of connecting an account with Stripe?

You must have at least one bank account connected with Stripe with proof of funds greater than or equal to the starting bid amount to purchase a Buy Now property. Your total proof of funds must also meet or exceed the Buy Now price. Manual proof of funds documents can only be submitted during registration and approval before making a purchase. You cannot upload manual proof of funds during the Buy Now process itself.

If someone else purchases the Buy Now property but it doesn't go under contract, will I still be able to purchase the property?

If a property purchased through Buy Now does not go under contract, it will proceed to auction as originally scheduled.

Why does the Buy Now button say "Contract Pending"?

This means that another investor is currently in the buying process. If they do not complete the transaction and there's still time left in the Buy Now window, the button will become available again.

Why does the Buy Now button say "Under Contract"?

This means that someone has signed the PSA for this property.

Will I find out if the property is sold?

If you have signed the CA for a Buy Now property, you will receive a notification if it is sold.

Get Started

Move forward with confidence, knowing you're in control of the deal. Browse commercial properties for auction on LoopNet and search for Buy Now properties today.

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