LoopNet Editorial Policy
Our Editorial Approach
LoopNet publishes content to help investors, brokers, property owners, and businesses better understand commercial real estate.
Commercial real estate decisions often involve financial analysis, market research, and operational considerations. Our editorial team focuses on explaining these topics clearly so readers can understand how commercial property markets work and how investment decisions are evaluated.
Millions of professionals use LoopNet to research commercial property opportunities. Our editorial content supports that marketplace by explaining the metrics, strategies, and financial principles that shape commercial real estate decisions.
LoopNet is part of CoStar Group, Inc., a global provider of real estate data, analytics, and marketplaces.
How We Create Content
LoopNet content is developed through research, writing, and editorial review.
Writers focus on explaining commercial real estate concepts using widely accepted industry frameworks and financial metrics. Editors review each article to ensure clarity, accuracy, and consistency with LoopNet’s editorial standards.
When appropriate, articles reference credible industry research, expert insights, market data, and financial analysis methods used by commercial real estate professionals. This process helps ensure our content provides practical insight into how the commercial property market operates.
Our Editorial Values
Accuracy
Commercial real estate relies on established financial metrics and industry terminology. Our editorial team works to ensure that the concepts we explain reflect the frameworks professionals use to evaluate property performance and investment opportunities.
Before publication, we review content to confirm that:
- Financial metrics and investment concepts are explained accurately
- Industry terminology is used correctly
- Supporting data comes from credible sources
When referencing market research or industry insights, we prioritize timely information from reputable research firms, financial institutions, and government agencies.
Data-Driven Insights
Commercial real estate decisions are typically based on measurable financial outcomes. LoopNet content emphasizes the metrics professionals use to evaluate property performance and investment risk.
These metrics help investors and property professionals analyze income potential, financing feasibility, and long-term value.
Industry Expertise
LoopNet has served the commercial real estate industry for more than 30 years and is widely used by investors, brokers, property owners, and tenants researching commercial property opportunities.
Our editorial content reflects the types of questions professionals encounter when evaluating commercial property. Topics often include investment analysis, property valuation, leasing strategy, financing structures, and portfolio performance.
Our goal is to provide information that helps readers better understand how commercial real estate decisions are made and make informed decisions of their own, no matter their experience level.
Our Sources and Research
LoopNet content may reference research from commercial real estate organizations, government agencies, financial institutions, and academic studies. Sources are selected based on credibility, relevance, and their ability to support accurate explanations of market trends or financial concepts.
How We Use AI
LoopNet’s editorial team uses artificial intelligence to help create and review content efficiently. While AI may be used during the writing process, it is meant to be used as a supportive tool, and no content is published to LoopNet’s CRE Explained section without first being reviewed by multiple human writers. In some specific cases our team will also use AI for basic graphics (such as flowcharts), but we do not publish AI-generated photos.
Our Content Updates
Commercial real estate markets evolve over time. LoopNet periodically reviews editorial content to ensure it remains accurate and useful. Articles may be updated when new research becomes available, market conditions shift, or industry practices change.
Our goal is to provide information readers can rely on when evaluating commercial property opportunities and market trends.
