5 Ways To Make Your Properties Stand Out

With so many commercial properties for sale and rent across the country, how do you make sure yours gets noticed? Great properties can easily be overlooked, or overshadowed by others that simply have a better listing online. Owners should not only convey the benefits of the property available, but really try to grab the viewer's attention.

Here’s how in five steps.

Photography
Quality images of a space are a must. They create a wow-factor and catch attention, drawing businesses in to find out more about the property. Getting good-quality professional photography is essential, especially for high-end properties where people will be put off if the photos look poor. It’s also important for lower-end buildings. Even low-grade industrial units can look much more inviting when taken in a way that brings out the light and demonstrates all the space has to offer. At the very least, they should be straight and taken on a day when there is sun or only light clouds. Learn more about making your images stand out here.

Price
Every property has a current market value, and keeping the figure hidden can really put off prospective buyers and renters. It can also lead to an influx of irrelevant queries, as businesses with all sorts of budgets will get in touch whether they can afford the property or not. Making it clear how much a property costs will mean only those genuinely interested will contact you, streamlining the process and giving you real data on how the property is faring in the market. Price on application (POA) properties receive proportionally less inquiries and they are more likely to be relevant.

Plans
Often the appeal of a commercial property is its size and how tenants can use the space to their advantage. Floor plans, 3D walk-throughs and drone footage really work here. Remember, businesses looking for high-end properties are likely to be making a long-term investment they can grow into, so seeing how the space works can be particularly motivating. You might want to save the drone or 3D walk through for the properties you have a larger budget for but do try to make floor plans if possible. When people are interested in a property, they look for these helpful blueprints.

Bullet points
Busy searchers often have little time to read through lengthy descriptions, which is why bullet points can help catch their attention at first glance. Try to keep these consistent across all your properties, always including details on the price, size, location, accessibility and rooms. You might also like to include points on the parking, furniture and whether it is serviced. Plus, make sure to avoid jargon.

Description
You can then use your property description to elaborate for the people already interested in the property. These short paragraphs are your chance to bring some personality to your listing, so do take the opportunity to explain its benefits. Ideally, you should aim to describe details that you can’t see in the pictures, such as how to use the space, any security or services, important leasing or buying information and details on the area. Keep these simple and to the point, but do be engaging by talking directly to the reader.

After following these steps, you’ll have a well-rounded listing that is packaged to attract those genuinely interested in your property.