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207 E Lincoln Ave 98,725 SF Industrial Building Milwaukee, WI 53207 $2,250,000 ($22.79/SF)



Investment Highlights
- Prime Bay View infill location offering exceptional walkability, proximity to Downtown Milwaukee, and strong long-term renter demand.
- Potential alignment for TIF support and municipal incentives due to redevelopment of an underutilized industrial site.
- Test-fit supports a 156-unit Class A multifamily development, achieving market-supported density and efficient scale.
- Limited supply of large-scale development parcels in Bay View enhances long-term value and supports strong developer interest.
Executive Summary
The offering consists of a rare 1.21-acre infill multifamily development site located at 207 E Lincoln Avenue in Milwaukee’s Bay View neighborhood. Positioned within one of the
city’s most sought-after residential districts, the site benefits from exceptional walkability, direct connectivity to Downtown Milwaukee, and immediate access to established retail, restaurants, and daily-needs services. Its IO2 zoning, strong surrounding demographics, and proximity to employment hubs support a clear highest-and-best-use as a high density Class A multifamily development.
Based on Colliers’ development underwriting, the site could support approximately 130- 170 units of housing with a Zoning Map change, depending on the multifamily zoning
district, consistent with recent submarket densities and aligned with current developer expectations in Milwaukee County. Market-supported rents, strong absorption trends,
and robust demand for new product in Bay View position the site for accelerated lease-up and long-term operating stability.
The property’s scale, location, and competitive rent profile create an opportunity for investors and developers to deliver a marquee multifamily community in a neighborhood
with limited remaining large-parcel development sites.
city’s most sought-after residential districts, the site benefits from exceptional walkability, direct connectivity to Downtown Milwaukee, and immediate access to established retail, restaurants, and daily-needs services. Its IO2 zoning, strong surrounding demographics, and proximity to employment hubs support a clear highest-and-best-use as a high density Class A multifamily development.
Based on Colliers’ development underwriting, the site could support approximately 130- 170 units of housing with a Zoning Map change, depending on the multifamily zoning
district, consistent with recent submarket densities and aligned with current developer expectations in Milwaukee County. Market-supported rents, strong absorption trends,
and robust demand for new product in Bay View position the site for accelerated lease-up and long-term operating stability.
The property’s scale, location, and competitive rent profile create an opportunity for investors and developers to deliver a marquee multifamily community in a neighborhood
with limited remaining large-parcel development sites.
Property Facts
| Price | $2,250,000 | Lot Size | 1.21 AC |
| Price Per SF | $22.79 | Rentable Building Area | 98,725 SF |
| Sale Type | Investment | No. Stories | 2 |
| Sale Condition | Redevelopment Project | Year Built | 1956 |
| Property Type | Industrial | Tenancy | Single |
| Property Subtype | Manufacturing | Parking Ratio | 0.22/1,000 SF |
| Building Class | C | No. Drive In / Grade-Level Doors | 1 |
| Zoning | IO2 - Industrial-Office District | ||
| Price | $2,250,000 |
| Price Per SF | $22.79 |
| Sale Type | Investment |
| Sale Condition | Redevelopment Project |
| Property Type | Industrial |
| Property Subtype | Manufacturing |
| Building Class | C |
| Lot Size | 1.21 AC |
| Rentable Building Area | 98,725 SF |
| No. Stories | 2 |
| Year Built | 1956 |
| Tenancy | Single |
| Parking Ratio | 0.22/1,000 SF |
| No. Drive In / Grade-Level Doors | 1 |
| Zoning | IO2 - Industrial-Office District |
Amenities
- Signage
Fairly walkable
50/100
Exceptionally drivable
100/100
Some public transit
50/100
Moderately bikeable
60/100
Property Taxes
| Parcel Number | 499-1401-100-X | Improvements Assessment | $430,900 |
| Land Assessment | $132,000 | Total Assessment | $562,900 |
Property Taxes
Parcel Number
499-1401-100-X
Land Assessment
$132,000
Improvements Assessment
$430,900
Total Assessment
$562,900
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