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Investment Highlights

  • All critical utilities and infrastructure in place
  • High visibility/connectivity on busy S. Main Street (22K cars/day) and just off of I-81 (57K cars/day)
  • Flexible zoning (B-2: General Business District) allows for a wide range of uses
  • Short 5 min. drive to James Madison University, providing a diverse workforce and a growing population base
  • Access to parcel from two (2) thoroughfares: S. Main Street and E. Kaylor Park Drive
  • Gateway property capturing traffic from local residents and JMU students/workforce

Executive Summary

This 7.44± acre commercial land parcel at 3090 S. Main Street represents one of the last large development opportunities along the highly trafficked S. Main Street corridor. The site offers excellent visibility and accessibility. Fully equipped with essential utilities and dual access points from S. Main Street and E. Kaylor Park Drive, the property is ideally positioned adjacent to Rocktown High School and just five minutes from James Madison University, benefiting from a strong and growing population base. Zoned B-2 (General Business), the site supports a wide range of commercial uses and is surrounded by established retail, hospitality, and professional services, making it a prime gateway location for capturing both local and student-driven traffic.

Property Facts

Sale Type Investment
No. Lots 1
Property Type Land
Property Subtype Commercial
Proposed Use
Commercial
  • Retail
  • Office
  • Mixed Use
  • Hospitality
  • Auto Dealership
  • Auto Repair
  • Bank
  • Bar
  • Bowling Alley
  • Carwash
  • Convenience Store
  • Daycare Center
  • Drugstore
  • Fast Food
  • General Freestanding
  • Hold For Development
  • Hold For Investment
  • Hotel
  • Medical
  • Motel
  • Restaurant
  • Self Storage
  • Service Station
  • Storefront
  • Storefront, Retail or Office
  • Storefront, Retail or Residential
  • Strip Center
  • Supermarket
  • Truck Stop
Total Lot Size 7.44 AC
Zoning B2

1 Lot Available

Lot

Lot Size 7.44 AC

Positioned on the highly trafficked South Main Street corridor in Harrisonburg, Virginia, this 7.44 ± acre parcel offers one of the last remaining large land tracts in the market. Located just minutes from Interstate 81.

Description

All essential utilities and infrastructure are already in place, and B-2 General Business District zoning supports a wide array of commercial uses. The site boasts remarkable visibility and captures strong traffic counts of 22,000 AADT on South Main Street and 57,000 AADT on I-81. Its adjacency to Rocktown High School and surrounding retail, hospitality, and professional service establishments further strengthens its appeal for mixed-use or commercial development. This opportunity offers exceptional potential for developers and investors seeking a well-positioned property in a growing trade area with strong demographic fundamentals.

Somewhat walkable
30/100
Exceptionally drivable
100/100
Limited public transit
30/100
Somewhat bikeable
20/100

Property Taxes

Property Taxes

Parcel Number
001-B-21
Land Assessment
$1,620,400
Improvements Assessment
$0
Total Assessment
$1,620,400
  • Listing ID: 39820345

  • Date on Market: 3/18/2026

  • Last Updated:

  • Address: 3090 S Main St, Harrisonburg, VA 22801

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