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5732 W Rawson Ave 13 Acres of Industrial Land Offered at $1,199,000 in Franklin, WI 53132
Investment Highlights
- Prime 13-Acre Opportunity – Rare large parcel in one of Franklin’s fastest-growing corridors.
- Natural Beauty & Privacy – Woodlands, wetlands, and a flowing drainageway create a scenic setting.
- Infrastructure Advantage – Municipal water, sewer, and utilities nearby for seamless connections.
- Buildable Land Ready Now – 3.5 acres outside the floodplain, ideal for immediate development.
- High-Visibility Frontage – Direct exposure along Rawson Avenue with easy access to I-94.
- Due Diligence Complete – Survey, floodplain evaluation, and NRPP reports streamline planning.
Executive Summary
Property Highlights:
- Strategic Location: Prominent frontage on Rawson Avenue, just minutes from Ballpark Commons, Franklin Field, and the future City Center/Town Square. It offers quick access to I-94 and Mitchell International Airport (MKE), connecting you to the Milwaukee, Racine, and Chicago markets.
- Strong Local Economy: Situated in a high-demand trade area with an average household income of approximately $89,900. Neighboring businesses include Modine Manufacturing, Carmex, a Costco currently under construction, and a future Buc-ee's location.
- Versatile Site Composition: The parcel features significant usable acreage balanced by ±0.61 acres of delineated wetlands and ±0.81 acres of mature woodland. These natural features provide built-in privacy, ecological value, and opportunities for creative site planning.
Completed Due Diligence Included with Sale:
- Plat of Survey (February 2022)
- FEMA Mapping & Floodplain Evaluation by The Sigma Group (2024)
- Preliminary Natural Resource Protection Plan (NRPP) by Heartland Ecological Group (2021)
This property is ideal for investors, developers, or end-users looking to establish a commercial, industrial support, institutional, or mixed-use project. With major due diligence already completed, prospective buyers can move forward with reduced uncertainty and clear insight into site development.
Data Room Click Here to Access
Property Facts
1 Lot Available
Lot
| Price | $1,199,000 | Lot Size | 13.00 AC |
| Price Per AC | $92,230.77 |
| Price | $1,199,000 |
| Price Per AC | $92,230.77 |
| Lot Size | 13.00 AC |
5-acre truck parking permit included 10+ usable acres ideal for IOS, truck parking, or laydown yard Existing non-conforming building adds value-add potential Across from active quarry 5 min drive to I-94 Perfect for industrial operators and investors
Description
Welcome to 5732 W Rawson Avenue, a ±13.0-acre parcel located in the City of Franklin, Milwaukee County, Wisconsin. This property combines open land, natural features, and accessible frontage, offering a unique setting within a well-established growth corridor. Land Composition The parcel totals approximately 566,374 square feet (±13.0 acres). A certified plat of survey (February 2022) and supporting environmental documents define its boundaries and topography. The land includes a mix of open areas, woodlands, and wetlands, creating a varied and functional site profile. Access & Utilities The property benefits from direct frontage and access along West Rawson Avenue, one of Franklin’s key east–west thoroughfares. A 30-foot sanitary sewer easement is noted on the plat of survey. Municipal water and sewer utilities are located nearby, supporting the potential for future service connections. Topography & Survey Information The site includes areas of level ground suitable for development as well as lower areas that contribute to floodplain storage and ecological function. Natural Resources & Protection Areas A Preliminary Natural Resources Protection Plan (NRPP) has been completed, documenting wetlands, woodlands, and buffers. These resources not only add to the environmental quality of the parcel but also guide appropriate land use and conservation planning. Any modifications or improvements to natural resource areas are subject to City of Franklin review and approval processes. Surrounding Area The property lies in close proximity to Ballpark Commons, Franklin Field, and the planned City Center/Town Square, placing it within a dynamic area of commercial, recreational, and community development. Its position along Rawson Avenue provides visibility and ease of access, while I-94 and Milwaukee Mitchell International Airport are only a short drive away. Overall Character 5732 W Rawson Avenue offers a diverse land profile that balances usable acreage with preserved natural features. The property includes: ±13.0 total acres ±3.5 acres of land outside floodplain for structural development ±0.61 acres of wetlands ±0.81 acres of mature woodlands Drainageway and natural buffers Direct Rawson Avenue frontage and access Surveyed boundaries and confirmed FEMA mapping This parcel is well-suited for thoughtful planning and creative site design. It provides both immediate buildable land and extensive natural resource features that enhance its setting and long-term potential.
Property Taxes
| Parcel Number | 741-9999-002 | Improvements Assessment | $0 |
| Land Assessment | $0 | Total Assessment | $981,000 |
Property Taxes
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5732 W Rawson Ave
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