Real began in 2014 as a technology-driven real estate business and has since built a digital brokerage model centered on agent support and consumer transactions. The company combines residential real estate brokerage with mortgage, title, closing, and wallet-related services, using proprietary technology to connect agents and clients in one platform. Real also operates as an experience company focused on simplifying home buying and selling through guided, end-to-end services. The company maintains a broad presence across the United States and Canada and continues to grow in agent adoption and transaction activity.