Realty Executives began in 1965 in Phoenix, Arizona, when Dale Rector launched the brand and introduced a 100% commission concept that shaped the company's early identity. The company operates as a real estate franchise system focused on brokerage services for home buyers and sellers, alongside agent support that includes technology, training, and concierge-style services. Realty Executives maintains a global presence through a network of agents and franchises, and its business model has emphasized service, brand support, and tools for real estate professionals over the long term.