Where visibility becomes demand.
Advertising your properties on LoopNet connects them to the millions of tenants and buyers searching our marketplace. Our Silver and Signature advertising options increase visibility and add impactful features.
The Foundation:
Silver
Every LoopNet listing includes these essential features.
Best for advertisers who want the essential tools to market and manage their property on LoopNet.
CoStar Market Advantage™
CoStar's commercial real estate data helps LoopNet position your listing in front of relevant buyers and tenants.
Marketing Center
Manage listings, create flyers, track leads, and monitor performance from one place.
CDX Mail
Promote your property through targeted email campaigns designed for commercial real estate audiences.
Company & Broker Pages
Showcase your company, brokers, expertise, and available listings.
CityFeet and Showcase Distribution
Expand your property's visibility across additional commercial real estate marketplaces.
Flyer Creation
Generate professional marketing materials directly from Marketing Center.
Data Room
Securely share property information and due diligence materials with qualified investors.
Signature Advertising Upgrades
As you upgrade from Silver to Gold, Platinum, or Diamond, your listing receives additional visibility, professional media, promotional reach, and marketing support.
Prioritize your property over 90% of all listings on our marketplace.
Gold Signature
Best for advertisers who want professional media to help their property stand out.
Everything included with Silver, plus
- Appears above Silver listings in LoopNet and CoStar search results
- Architectural photography (up to 20 photos)
- Aerial drone photography
- Up to 1 Matterport® virtual tour
- Up to 1 Matterport® 3D Exterior
- Call tracking and reporting
- Dedicated property marketing support
Platinum Signature
Best for advertisers looking to reach prospects across LoopNet, CoStar, and the web.
Everything included with Gold, plus
- Appears above Gold listings in LoopNet and CoStar search results
- Featured placement in CoStar search results, homepage, and newsletters
- Property retargeting ads
- Prospect targeting ads
- Contact upload targeting ads
- Up to 2 Matterport virtual tours
Diamond Signature
Best for flagship listings where maximum exposure is the priority.
Everything included with Platinum, plus
- The highest search placement available on LoopNet and CoStar search results
- Promotion in competitive submarkets
- HD video tour
- Up to 4 Matterport virtual tours
- Maximum exposure available across the LoopNet advertising platform
Signature Upgrade Comparison Chart
| Feature | Gold | Platinum | Diamond |
|---|---|---|---|
| Priority search ranking | 3rd | 2nd | 1st |
| Broker branding in search results | Included | Included | Included |
| Enhanced listing presentation | Not included | Included | Included |
| Highlighted in CoStar search results | Not included | Included | Included |
| Property ads on the CoStar homepage | Not included | Included | Included |
| Placements in CoStar email newsletters | Not included | Not included | Included |
| Property ads appear in competitive submarkets | Not included | Included | Included |
| Call tracking | Included | Included | Included |
| Property retargeting ads | Not included | Included | Included |
| Prospect match targeting ads | Not included | Included | Included |
| Contact upload targeting ads | Not included | Included | Included |
| Architectural photography (up to 20 photos) | Included | Included | Included |
| Matterport® 3D tours | Up to 1 | Up to 2 | Up to 4 |
| Matterport® 3D Exterior | Included | Included | Included |
| HD video tour | Not included | Not included | Included |
| Aerial drone photography | Included | Included | Included |
Frequently Asked Questions
What's the difference between Silver and Gold, Platinum, or Diamond?
Silver ads get your listing visible to the millions of tenants and buyers searching our marketplace. Gold, Platinum, and Diamond include additional promotion, marketing tools, and exposure designed to help you reach more prospects.
How do I choose between Silver, Gold, Platinum, and Diamond?
The right choice depends on the level of visibility, promotion, and marketing support you desire. Silver helps get your listing visible to the millions of tenants and buyers searching our marketplace. Gold, Platinum, and Diamond significantly increase the visibility and prominence of a listing.
Can I buy online?
Yes. Most customers who want to advertise up to 3 property listings can make a purchase online. For more than 3 listings, its often beneficial for you to speak with one of our sales experts who can ensure a right-fit listing plan for your needs.
How much will a listing cost?
Listing pricing varies based on factors such as property type, location, and the option you choose. For eligible listings, pricing is available during the online purchase process. You can also contact us for a customized recommendation.
Can I talk to someone before purchasing?
Yes. You can speak with a LoopNet expert before purchasing to determine the best option for your needs.
Can I upgrade later?
Yes. Advertising can be upgraded as your marketing needs change.
What is included with every listing?
All listings benefit from our CoStar Market Advantage, Marketing Center listing management tools, CDX Mail, Company & Broker Pages, flyer creation tools, and CityFeet and Showcase distribution.
What's the difference between LoopNet and CoStar?
LoopNet is the world's largest online marketplace for commercial real estate listings, helping connect properties with buyers, tenants, investors, and brokers searching for opportunities.
CoStar is the industry's leading commercial real estate information and analytics platform used by real estate professionals to research markets, properties, and companies.
Both LoopNet and CoStar are part of the CoStar Group, and LoopNet Platinum and Diamond listings include additional exposure across the CoStar network, helping your property reach both active searchers and commercial real estate professionals.
Ask an Expert
If you are a commercial real estate owner or broker looking to advertise, contact us at 833-399-6604, Mon-Fri 9am-8pm ET, or submit this form.