The Cherokee Building 6646 Hollywood Blvd 27,022 SF Vacant Retail Building Hollywood, CA 90028 For Sale

The Cherokee Building presents a rare opportunity to acquire an irreplaceable Hollywood landmark at the signalized southeast corner of Hollywood Boulevard and Cherokee Avenue. Built in 1927 and designed by Norman W. Alpaugh in the Spanish Colonial Revival style, the property combines authentic architectural character, prominent Walk of Fame frontage, existing multi-tenant income and substantial long-term repositioning potential. The approximately ±31,740 SF building (27,022 SF GLA per CoStar) sits on approximately 0.40 acres with 122 feet of frontage along Hollywood Boulevard and approximately 139 feet along Cherokee Avenue. Historic architectural features include arched storefronts, wrought-iron detailing, an interior motor court, Spanish courtyard and Moorish-influenced elements surrounding its original tiled fountain. The property is a contributing building within the Hollywood Boulevard Commercial and Entertainment District and is home to long-standing Hollywood institutions including Boardner’s Bar & Restaurant, operating at the property since 1942, and Larry Edmunds Bookshop.
For investors, The Cherokee Building offers in-place retail, restaurant, entertainment and office income with meaningful mark-to-market, signage and longer-term repositioning potential in one of Los Angeles’ most internationally recognized commercial corridors. For owner-users, the property provides an unusually flexible platform for a flagship headquarters, creative or entertainment campus, experiential retail, hospitality/private club, restaurant/nightlife, production, showroom or mixed-use concept, subject to existing leases and applicable approvals. Its combination of prominent storefronts, second-floor space, courtyard environment and highly visible corner positioning allows an owner to establish multiple complementary uses within a property that already possesses a distinctive identity and established destination value.
Located directly across from Musso & Frank Grill and approximately four minutes from the Hollywood/Highland Metro station, the property benefits from exceptional visibility, pedestrian activity and transit accessibility. Planning designations include the Hollywood CPIO, Hollywood Signage Supplemental Use District, Opportunity Zone, TOC Tier 3 and Citywide Adaptive Reuse Program area, creating additional strategic optionality for buyers evaluating future repositioning or adaptive reuse, subject to independent verification, historic review, entitlements and governmental approvals. Few Los Angeles properties combine this level of architectural authenticity, Hollywood history, income, visibility and future-use flexibility—an asset that can be enhanced, repositioned and reimagined, but cannot be recreated.