Santa Cruz, CA
Commercial Real Estate Market Trends & Data
Santa Cruz's Demographic Profile
Santa Cruz has 22,100 households and a median income of $100,731, providing context for rent absorption and tenant demand across retail and multifamily assets. A -1% five-year population trend is a key signal for evaluating long-term demand in this market.
| Key Demographic Metric | Value |
|---|---|
| Population | 59,525 |
| # Households | 22,100 |
| Median age | 36 |
| Median household income | $100,731 |
| Avg household size | 2.0 |
| Renter-occupied housing units | 12,309 |
| 5-year population change | -1% |
{{marketTabHeadings[activeMarketTab]}} Market Metrics Near Santa Cruz, CA
↻ Updated Monthly{{marketTabDescriptions[activeMarketTab]}}
| Nearby Office Markets | Avg Cost/SF | Typical Size | Cap Max |
|---|---|---|---|
| Santa Cruz | $580 | 5,747 SF | 6.11% |
| Soquel | $620 | 2,471 SF | 6.11% |
| Nearby Industrial Markets | Avg Cost/SF | Typical Size | Cap Max |
|---|---|---|---|
| Santa Cruz | $659 | 5,955 SF | 4.72% |
| Campbell | $476 | 18,023 SF | 4.68% |
| Nearby Retail Markets | Avg Cost/SF | Typical Size |
|---|---|---|
| Santa Cruz | $531 | 6,985 SF |
| Ben Lomond | $376 | 6,376 SF |
| Felton | $376 | 6,376 SF |
| Scotts Valley | $2,000 | 1,200 SF |
| Soquel | $423 | 4,796 SF |
| Nearby Multifamily Markets | Avg Cost/SF | Typical Size | Cap Max |
|---|---|---|---|
| Santa Cruz | $431 | 10,044 SF | 5.72% |
| Saratoga | $365 | 15,209 SF | 5.18% |
| Aptos | $621 | 10,827 SF | 4.18% |
| Cupertino | $713 | 6,720 SF | 3.60% |
| Campbell | $519 | 7,343 SF | 5.18% |
Commercial Properties For Sale in Santa Cruz
Average Price For Sale
↻ Updated MonthlyAverage Price For Lease
↻ Updated MonthlyNumber of Listings
↻ Updated MonthlyCap Rate
↻ Updated MonthlyHow Investors Evaluate Commercial Real Estate Markets
Nearby Commercial Markets
Comparing nearby markets helps investors see whether Santa Cruz pricing and building scale sit above, below, or in line with surrounding areas.
| Commercial Markets | Avg Cost/SF | Average Size |
|---|---|---|
| Santa Cruz | $560 | 6,628 SF |
| Ben Lomond | $516 | 4,263 SF |
| Felton | $516 | 4,263 SF |
| Boulder Creek | $281 | 6,714 SF |
Multifamily Properties For Sale in Santa Cruz
Regional Demographic Comparison
This comparison places Santa Cruz alongside nearby cities to show how population size, household counts, and income levels differ across the region. Viewing these markets side by side helps investors understand whether local demand and income characteristics are concentrated in Santa Cruz or distributed across surrounding areas.
| City | Population | # Households | Age | Median Household Income | Avg Household Size | Renter Occupied Housing Units | Five Yr Pop Growth % |
|---|---|---|---|---|---|---|---|
| Santa Cruz | 59,525 | 22,100 | 36 | $100,731 | 2 | 12,309 | -1% |
| Bonny Doon | 2,146 | 787 | 48 | $117,636 | 3 | 213 | -11% |
| Ben Lomond | 5,530 | 2,144 | 47 | $107,643 | 3 | 571 | -5% |
| Felton | 4,072 | 1,614 | 45 | $110,197 | 3 | 459 | -5% |
| Boulder Creek | 5,146 | 2,118 | 47 | $108,313 | 2 | 577 | -5% |
Disclaimer: The figures on this page reflect LoopNet's active commercial listings in Santa Cruz, CA and update as inventory changes. Averages can shift between periods or vary across property types depending on the mix of listings available at a given time, so individual metrics may not reflect broader market trends. These figures are best used as directional benchmarks for early market evaluation. For comprehensive commercial real estate data and analytics, subscribe to CoStar.
FAQs About Commercial Investing in Santa Cruz
Santa Cruz offers commercial properties across a wide range of sizes and price points. By reviewing the market data and benchmarks on this page, first-time investors can better understand what a typical commercial property looks like before committing capital and narrowing in on specific listings.
The pricing and size metrics on this page help business owners compare the cost of ownership against leasing in Santa Cruz. Typical building sizes and asking prices provide a starting point for evaluating space needs, budget fit, and long term occupancy costs before engaging lenders or brokers.
Conservative investors often prioritize manageable deal sizes, stable pricing ranges, and cap rate benchmarks shown for Santa Cruz. These metrics help assess whether current market conditions support steady income potential without relying on aggressive assumptions.
Nearby market comparisons highlight differences in pricing, building scale, and cap rate ranges relative to Santa Cruz. Reviewing these side by side helps experienced investors identify relative value, pricing premiums, or alternative markets that may better align with return targets.
This page provides high-level benchmarks for pricing, deal size, and observed cap rates in Santa Cruz, which are useful for initial market filtering. Institutional and data-driven investors often use these signals to prioritize listings that meet size, pricing, and return thresholds before deeper underwriting.
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